Search Engine Optimization – Explain It to Me!
Search engine optimization is a mini-science that involves choosing the right set of keyword phrases pertaining to your site and making sure that this lists your site highly in search engine page results so that when a user searches for phrases, your site appears on the first search result landing page. Search engine optimization, or SEO in Internet lingo, means configuring the written content of your site and HTML/meta codes to do this – along with link building. Some of the most widely acclaimed search engines out there include the mega power Google, Yahoo, MSN Search, Aol and Ask Jeeves.
Search engines keep sophisticated algorithms that are crafty enough to find the most relevant search engine results and to prevent spam pages from appearing on these results pages. A search engine may incorporate tons of criteria when coming up with listing rankings where the criterion themselves and the weight each carries may change every day. Algorithms are very customized, so customized that a site appearing #1 on Google may appear as #125 on another search engine. New sites don’t need to be submitted to search engines to appear. One simple link from a reputable, well established site will encourage the search engines to target your new side and begin to index its contents. Indexing is a process that may take as little as a few days to even weeks.
If keyword research to appear well on search engine rankings is not your area of expertise, there are SEO professionals available to work with you on this problem. There are tons of search engine marketing and promotion companies on the Internet doubling up as consultants who look after your site’s content plan and make recommendations based on what you already have to improve your search engine listings and traffic conversion.
If you want, these SEO consultants will provide consultations and periodic reporting to keep your website ranking high and offer editing and improvement suggestions to keep site traffic flowing normally. Basically, your web designer should work closely with your search engine optimization consultant to exercise an integrated plan from the get-go so that all design components are fully compatible and practical.