Thursday, April 12, 2007

Why Should I Hire a Designer?

For someone who has started up a website with no money, you might feel tempted not to believe a web designer could do a better job than you. However, hiring a designer means a lot more than finishing a job you’re not capable or willing to do. By hiring a web designer, you transfer annoyed feelings to that designer that always leave the main picture and coming barging in right in the middle of the job.

Here, your actually business strategy can be paid more attention to.
On the flip side, make sure the designers you hire are complete professionals. By outsourcing your work to them, they can be in charge of troubleshooting and fixing any problems that might arise. Professional web designs are more adept at locating and fixing problems, perhaps faster than you can spot them. In addition, you can expect professional work coming from people who do this for a living. Remember, grow your business as well and focus on the business strategy.

Search Engines is a Mini-Science

Search engines are the No. 1 means of introducing new, prospective clients and visitors to a website. Therefore, it is savvy to know how search engines operate and how they present information to users conducting a search.


For starters, there are two main kinds of search engines. One is by robots known as “spiders” or “crawlers.” Search engines use these trademark spiders to index websites by “crawling them,” or looking for what’s most relevant. When pages are submitted to search engines through required submission pages, the spider will proceed in indexing your whole site. In essence, it is a automated program that is used by the search engine to read the content of a site, follow with its Meta tags, and follows the links appearing on the pages. All of this information is sent back to a central depository where all of the data is index. This spider will visit each link on your site and index those too. Many spiders are only capable (or willing) to index a few pages on a site, so don’t focus on making a 600 page site!
It doesn’t end here. The spiders return periodically to the sites to check for any changed information. Moderators of the search engines decide how often spiders crawl through a site.


Spiders almost act like books where it holds a table of content, the content, and the links and references for each website linked on the pages. Search engines are capable of indexing close to one million pages daily. These search engines include AltaVista, Google, Lycos, and Excite.
When a search engine is asked to target information, it is actually going through its created index and not searching the actual Web. Many search engines have varying rankings because of the different algorithms involved with searching through the indices.

Search engine algorithms are responsible for scanning the frequency and location of keywords on a page. In addition, it has an eye for spamming by detecting keyword stuffing or “spamdexing.” After this, algorithms get to work analyzing how the page links to other pages on the Internet. By checking for how many pages link to each other, search engines can guess correctly the site topic and if the keywords of the linked pages match the keywords on the original page.

Search Engine Optimization Explain It to Me!

Search Engine Optimization – Explain It to Me!

Search engine optimization is a mini-science that involves choosing the right set of keyword phrases pertaining to your site and making sure that this lists your site highly in search engine page results so that when a user searches for phrases, your site appears on the first search result landing page. Search engine optimization, or SEO in Internet lingo, means configuring the written content of your site and HTML/meta codes to do this – along with link building. Some of the most widely acclaimed search engines out there include the mega power Google, Yahoo, MSN Search, Aol and Ask Jeeves.

Search engines keep sophisticated algorithms that are crafty enough to find the most relevant search engine results and to prevent spam pages from appearing on these results pages. A search engine may incorporate tons of criteria when coming up with listing rankings where the criterion themselves and the weight each carries may change every day. Algorithms are very customized, so customized that a site appearing #1 on Google may appear as #125 on another search engine. New sites don’t need to be submitted to search engines to appear. One simple link from a reputable, well established site will encourage the search engines to target your new side and begin to index its contents. Indexing is a process that may take as little as a few days to even weeks.

If keyword research to appear well on search engine rankings is not your area of expertise, there are SEO professionals available to work with you on this problem. There are tons of search engine marketing and promotion companies on the Internet doubling up as consultants who look after your site’s content plan and make recommendations based on what you already have to improve your search engine listings and traffic conversion.

If you want, these SEO consultants will provide consultations and periodic reporting to keep your website ranking high and offer editing and improvement suggestions to keep site traffic flowing normally. Basically, your web designer should work closely with your search engine optimization consultant to exercise an integrated plan from the get-go so that all design components are fully compatible and practical.

Wednesday, April 04, 2007

Webmaster Forum UK

Hi and yep i am back after quite a time away from my blog, sorry about that folks,

Well I have been busy setting a new forum called Webmaster Forum UK that can be found here http://www.webmasterforumuk.co.uk

I have set this up in the hope of getting some UK webmasters and beginners to get together and chat about the world of SEO and web site design over here on the little green island i call home.

The site has started of quite well with 40 members already signed up and over 150 posts, so within time i am hoping to get quite a community together, and some good info.

I find that alot of the big forums are State Side (USA) but we have quite a big web community over here as well, i know there are other forums here in the UK like webmaster-talk.co.uk but there is not alot going on, mmm am i looking in the right place ??

Any way here are some new tips for you to get repeated traffic to your website hope this may help some of you out there, speak tyo you all soon

cheers

Tips to Get Repeat Web Traffic

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

Sunday, February 11, 2007

Page rank links

One way to icrease your paage rank is to link to other sites that have a good page rank. Although for most of these sites the links will have to be bought.

here are a couple of good anchor link sites that do have a pagerank

Platinum Registry Links

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